NorCal Furniture
Freelance Designer, Marketing
- Role
- Freelance Designer & Marketing (solo).
- Tools
- Adobe CC, Shopify, Mailchimp, Google Sheets/Excel.
Overview
NorCal Furniture is a family business where I designed branded email and SMS marketing campaigns that attracted customers and boosted sales, while managing data in Excel to refine our outreach.
Goals
- Create branded, mobile-friendly email and SMS campaigns to boost repeat sales
- Design reusable templates for faster campaign production
- Segment audiences for targeted promotions and improved engagement
- Increase open, click-through, and conversion rates.
Challenge
- Needed branded, consistent email & SMS campaigns to boost repeat sales
- Limited resources and no automation for customer communication
Solution
- Designed mobile-responsive templates and set up an automated email & SMS system
- Built a 3-month marketing calendar for organized planning
SMS campaigns
I created short-form SMS marketing campaigns that increased click-through rates from 64% to over 400%, driving strong engagement and customer action.
Email campaigns
Email campaigns featured bold, branded designs that attracted over 4,000 visitors to the site within 90 days, boosting engagement and conversions. Open rates increased from 10% to 40%, significantly improving audience reach and retention.
