SJSU Esports
Lead Graphic Designer, Esports Supervisor
- Role
- SJSU Esports Supervisor Lead & Graphic Designer
- Tools
- Adobe Photoshop, Illustrator, After Effects, Lightroom
Overview
SJSU Esports represents San José State University in games like Overwatch, Valorant, and League of Legends. We host matches, gaming events, and recruitment drives to connect players and fans. Our content builds school spirit and strengthens our place in collegiate esports.
Goals
- Increase event visibility and attendance
- Create a reusable, on-brand social system (story/feed/reel)
- Improve engagement (views, saves, shares) and posting speed
Challenge
- Inconsistent posts across games, rushed turnarounds, and mixed-quality photos.
- No reusable system; engagement and event visibility were uneven.
Solution
- Built a modular template system (Story, Feed, Reel) in Photoshop/Illustrator.
- Standardized brand kit (type, color, grids) + quick motion presets.
Logo Redesign
On the left is the old SJSU Esports logo, which lacked clarity and recognition. On the right is the updated version, refined to maintain its original essence while improving shape and legibility.
Brand handbook
I updated the SJSU Esports handbook to align with the design team’s vision, enhancing visual appeal, inspiring creativity, and strengthening overall brand understanding.
Twitch overlays
Twitch overlays designed to clearly match a variety of teams and show live scores, enhancing the viewing experience.
Weekly Games
Weekly Games created to showcase our team games from Mountain West to Playfy competitions/tournaments.
Match day graphics
Social media campaigns
The left phone features an Instagram Story promotion (Ex. Overwatch match) portraying multiple showcases of eventful competitive content.
The right phone shows an Instagram feed post for an “Esports & Gaming” event, including location, date, and photographic visuals, designed to engage followers and promote attendance.
